CARRIE STIMMEL
COACH

Carrie brings over three decades of leadership experience across media, advertising, and partnerships, having held senior executive roles at X, NBCUniversal, Univision, Paramount (formerly Viacom), and other leading organizations. Her career spans the full media landscape, from broadcast and cable television to digital, streaming, and social platforms, where she built and led ad sales and partnership organizations at both national and global scale. Throughout her career, Carrie has developed a reputation for leading through change, accelerating growth, restructuring teams, developing talent, and redefining success during periods of organizational reinvention.

Within her roles, Carrie has been recognized for building, mentoring, and growing high-performance teams of up to 75 individuals, within complex, matrixed organizations. In this capacity, she drove consistent revenue growth while fostering inclusive, high-trust cultures, negotiating $1B+ deals, and simultaneously overseeing multiple $500M+ P&Ls. Carrie’s specific expertise includes sales, go-to-market strategy, resource planning, revenue forecasting, client engagement, competitive intelligence, and advanced analytics. In this latter capacity, she contributed to the client roll-out of NBCU’s One Platform, and its many offerings, including NBCUnified (NBCU’s enterprise-level, first-party data and identity platform), designed to unify and leverage consumer data across its vast media, sports and entertainment ecosystem.

Carrie’s professional journey has included executive roles at Turner Broadcasting/WBD, Gannett, MTV Networks/Paramount, The CW, and Univision, most recently serving as Chief Growth Officer for the Olympics and Paralympics, Ad Sales and Partnerships at NBCUniversal. As a senior leader, Carrie oversaw key research and data-related initiatives, including the Cultural Insights Impact Measure (CIIM), Comcast Epsilon integrations, and New Majority Ready partnerships for the Hispanic vertical. In 2020, Carrie was recognized with the Cynopsis Award for Top Women in Media.

Additionally, Carrie has guided prominent holding companies, agencies, and clients in understanding and investing in multicultural audiences, as an active member of the Alliance for Inclusive and Multicultural Marketing (AIMM) from 2018 to 2022. While working collaboratively within this body (representing nearly 5,000 brands globally), Carrie helped advance inclusive marketing standards, share cultural insights, and conduct outreach to support Asian American and Pacific Islander (AAPI) representation in mainstream marketing strategy.

In her most recent corporate role, Carrie served as Head of Global Agencies and Ad Operations, supporting X’s multi-billion-dollar advertising business across North America, Latin America, Asia-Pacific, Europe, Middle East and Africa territories, where she restructured and transformed teams during a period of significant organizational and market change. Today, Carrie brings this combination of executive management skills and human-centered leadership to her work as a coach and mentor with MCI, where she is excited to continue supporting university-level candidates in developing clarity and confidence, as she has in prior roles.

Carrie holds a B.A. in Telecommunications from Michigan State University and completed professional coursework through the Institute for Professional Excellence in Coaching (iPEC) and CCAR’s Recovery Coaching Academy. She currently serves on the boards of the Thornton Donovan School and Pencils for Kids.